Sales Podcast post

http://lifeblood.live/wp-content/uploads/2023/10/Brian-hart-FINAL.mp3 Establishing Credibility with Brian Hart LifeBlood: We talked about establishing credibility, what credibility marketing is, how it’s different from paid media and advertising, who it’s a good fit for, how much it costs, how it’s changed over the past 20 years, and how to get started,  with Brian Hart, [...]

http://lifeblood.live/wp-content/uploads/2023/10/Anthony-Butler-FINAL.mp3 Primal Urges with Anthony Butler   LifeBlood: We talked about recognizing and channeling our primal urges into successful marketing, the common mistakes people make on their websites and how to fix them, the role habits in play success, and why you need to play the long game, with Anthony [...]

http://lifeblood.live/wp-content/uploads/2023/09/stacey-brown-randall-FINAL.mp3 How to Get Referrals with Stacey Brown Randall LifeBlood: We talked about how to get referrals without asking, a simple exercise to determine how successful you’re going to be at doing this, a four-tiered approach to referrals, and how to get started, with Stacey Brown Randall, author, podcaster, speaker, [...]

http://lifeblood.live/wp-content/uploads/2023/09/Kitty-Hart-FINAL.mp3 Experiential Marketing with Kitty Hart LifeBlood: We talked about experiential marketing, how people still want to attend in-person events, the fundamental components of a successful event, incorporating all our senses, and how to get started, with Kitty Hart, VP of Brand Experience with Heroic Productions.        Listen to learn what [...]

http://lifeblood.live/wp-content/uploads/2023/08/Ryan-Kutscher-FINAL.mp3 How to Change Behavior with Ryan Kutscher LifeBlood: We talked about how to change behavior, giving people what they need while giving them what they want, how to help people when dealing with highly sensitive and embarrassing subjects, the role of shame in marketing, and making things easy, with [...]

http://lifeblood.live/wp-content/uploads/2023/09/Steve-Robinson-FINAL.mp3 Clarity of Purpose with Steve Robinson LifeBlood: We talked about how clarity of purpose helped birth an iconic brand, the necessity of a long-term time horizon when building a company, how to be a values-driven organization, and creating an environment of fun, with Steve Robinson, former Chief Marketing Officer [...]

http://lifeblood.live/wp-content/uploads/2023/07/Mickie-Kennedy-FINAL.mp3 PR and Earned Media with Mickie Kennedy LifeBlood: We talked about PR and earned media, the value of getting written about by a third party, the process for how it works, what success looks like, how the industry has changed over the past 25 years, and what impact AI [...]

http://lifeblood.live/wp-content/uploads/2023/07/Claire-Mason-FINAL.mp3 Thought Leadership PR with Claire Mason LifeBlood: We talked about thought leadership pr, why getting your message out is an act of service, brand building versus lead generation, why you only need three messages, and how to get started, with Claire Mason, the Queen of thought leadership publicity.       Listen [...]

http://lifeblood.live/wp-content/uploads/2023/05/Jeff-Bartsch-FINAL.mp3 Standing Out Through Story with Jeff Bartsch LifeBlood: We talked about standing out through story, the power of narrative throughout history and in business, how to harness the ability to make people feel, and what tools you need to make it happen, with Jeff Bartsch, Founder of Story Greenlight, [...]