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PR and Earned Media with Mickie Kennedy

George Grombacher August 18, 2023

http://lifeblood.live/wp-content/uploads/2023/07/Mickie-Kennedy-FINAL.mp3 PR and Earned Media with Mickie Kennedy LifeBlood: We talked about PR and earned media, the value of getting written about by a third party, the process for how it works, what success looks like, how the industry has changed over the past 25 years, and what impact AI [...]
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Thought Leadership PR with Claire Mason

George Grombacher August 11, 2023

http://lifeblood.live/wp-content/uploads/2023/07/Claire-Mason-FINAL.mp3 Thought Leadership PR with Claire Mason LifeBlood: We talked about thought leadership pr, why getting your message out is an act of service, brand building versus lead generation, why you only need three messages, and how to get started, with Claire Mason, the Queen of thought leadership publicity.       Listen [...]
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Standing Out Through Story with Jeff Bartsch

George Grombacher July 7, 2023

http://lifeblood.live/wp-content/uploads/2023/05/Jeff-Bartsch-FINAL.mp3 Standing Out Through Story with Jeff Bartsch LifeBlood: We talked about standing out through story, the power of narrative throughout history and in business, how to harness the ability to make people feel, and what tools you need to make it happen, with Jeff Bartsch, Founder of Story Greenlight, [...]
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  • 34

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Words are Magic with Gail Goodman

George Grombacher February 16, 2023

http://lifeblood.live/wp-content/uploads/2023/01/Gail-goodman-FINAL.mp3 Words are Magic with Gail Goodman LifeBlood: We talked about how words are magic, why you have to have the right language to be effective in sales, how to develop confidence when making telephone calls, the percentages of people who answer their phones, and how to be successful calling, [...]
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  • 20

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Tell Your Story with Donna Griffit

George Grombacher February 16, 2023

http://lifeblood.live/wp-content/uploads/2023/02/Donna-Griffit-FINAL.mp3 Tell Your Story with Donna Griffit LifeBlood: We talked about how to tell your story, the power of narrative, how to authentically and effectively connect with people to get your message across, and how to get better at doing it, with Donna Griffit, Corporate Storyteller and pitch alchemist for [...]
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  • 39

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How to Get Referrals with Bill Cates

George Grombacher February 8, 2023

http://lifeblood.live/wp-content/uploads/2023/01/Bill-Cates-FINAL.mp3 How to Get Referrals with Bill Cates LifeBlood: We talked about how to get referrals, how technology has changed this process, how to build a referral-based business, why it’s ok to ask for help, and how to do it, with Bill Cates, the Referral Coach, client acquisition expert, hall [...]
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  • 18

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Deal Flow with Yury Byalik

George Grombacher December 30, 2022

http://lifeblood.live/wp-content/uploads/2022/11/Yury-Byalik-FINAL.mp3 Deal Flow with Yury Byalik LifeBlood: We talked about how to create and manage deal flow, acquiring online companies, what types of companies are recession proof, and the important of email marketing, with Yury Byalik, Head of Strategy and acquisitions of OnFolio Holdings. Listen to learn the best way [...]
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  • 16

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Making Sales Calls with Jeremy Chen

George Grombacher December 30, 2022

http://lifeblood.live/wp-content/uploads/2022/11/Jeremy-Chen-FINAL.mp3 Making Sales Calls with Jeremy Chen LifeBlood: We talked about making better sales calls, overcoming call reluctance, the reasons some sales people fail, and what to do about it, with Jeremy Chen, Sales Expert working to help companies increase net new business conversion rates. Listen to learn what to [...]
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  • 56

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Podcast Advertising with Stew Redwine

George Grombacher December 3, 2022

http://lifeblood.live/wp-content/uploads/2022/11/Stew-Redwine-FINAL.mp3 Podcast Advertising with Stew Redwine LifeBlood: We talked about podcast advertising, how the industry has grown and evolved, decentralization of media, how to measure success, and short-term versus long-term thinking, with Stew Redwine, VP of Creative Services with Oxford Road. Listen to learn whether or not podcasts will look [...]