To get better at persuasion, commit to becoming a life-long learner. Doing so will not only make you better today, it will greatly elevate your professionalism and long-term success.
Who is the most persuasive person you know?
Are they a fast talking, slick salesperson? Or is it someone who really knows their stuff?
For me, the most persuasive person is the one who knows their stuff. It’s the salesperson who knows their product inside and out and can answer every question. It’s the leader who confidently outlines the strategy. It’s the elected official who can speak from the heart as well as back up their thinking with facts and data.
To help you become better at persuasion, here are new key areas of learning to focus on that have helped me over my 20 + year career in sales.