Men’s Sexual Health with Dr. Elliot Justin

george grombacher 0:02
Dr. Elliot Justin is the CEO of firm tech. They’re an organization that is the future of sexual health wearables. He’s in a former mergency room medical specialist. He is a serial healthcare entrepreneur. Welcome to the show, Elliot.

Dr. Elliot Justin 0:17
It’s great to be here. Thank

george grombacher 0:18
you. excited to have you on tousled relate your personal lives more about your work, why you do what you do.

Speaker 1 0:27
Well, I back but back when I am in Brisbane as a doctor, and I can assure you that you probably know somebody that should have a heart attack or a stroke. No emergency can serve as a man as much as a limp penis, maybe heart attack or stroke can get him more concerned, I think that men being men and women are really about they’re about 30 seconds behind men and acknowledging the how critical their sexual health is to the, to their overall happiness. This opportunity came to me really, for tools later though ethics, I want to say providentially. In 2015, I sold an emergency medicine company and spend more time riding horses I live in Montana. And sometimes I have this illusion George that I’m a centaur that I’m one with my horse. This can be dangerous illusion. I don’t know how to draw analogy. Imagine if you felt like you were one with your sports car or your motorcycle. So I broke six ribs and six vertebrae. And fortunately, I didn’t stop the spinal cord injury. But I did become interested in what’s been done to rehabilitate men and women who do have a spinal cord injury rebuilt, rehabilitate their sexual health. And there were several papers in the medical literature as we call it, saying that can plant an electrode by the cabinet, or electro by the caviness nerve. The nerve that everyone loves, but doesn’t have never heard of was the neurosurgeons responsible for sexual pleasure. They could reproduce their actions or actions and even Jack Ulation in men. So I conducted this experiment on myself first I tested on two grams male sheep and we got erection, ejaculation, but we also got defecation, urination, so it wasn’t exactly bedroom friendly. Then I decided to have the tests on myself and a friend a urologist implants and electropop, cabinets nerve, and nothing I thought. So as we as we did learn during during COVID. We talked about the medical literature, it’s often not reproducible, and it is fiction. So I don’t think that we’ve actually figured out how to produce erections. I don’t think we understand the neurophysiology of, of sexual arousal in humans yet, that said, that’s how I got here. A urologist at University of Utah heard about this experiment, which I called Project Oh, for obvious reasons. And he wanted to count the number of nocturnal erections that men have, because a leading indicator of cardiovascular health. Now, that took me aback because I never heard of that most doctors don’t know about that most no one knows about it. leading indicator medicines really, really powerful. We treat associations in medicine. So for example, they’re like 60 70 million Americans are blood pressure cuff, because high blood pressure is associated with kidney failure, heart disease, strokes, etc. It doesn’t cause them though it’s an association probably does cause them at extremes. leading indicator means it’s predicted. So, George looks like you’re about 25 years old. I’ve 71 I should have three to four nocturnal erections per night and you should be having four to five if that number went down. And we would know because we’re asleep. There’s not this just it’s just about morning would that number went down. We we are on the road to having a heart attack or stroke within two or three years half 50% of men who have declining consistently decline, nocturnal retinas can have a heart attack and or stroke, or they have a major medication side effect. So this is like a, like a six vital side. So this that’s how I got involved in this project. It’s a way of delivering data to people about their sexual health, something’s really critical to them. And right now that there is no data, we are. We are treating people blind doctors that is, we treat them a basis speculations, anecdotes. And imagine imagine, Georgia viewer I both had an irregular pulse. And we felt fate. And we went to see a doctor. The doctor just put his finger on a pulse that you have George Eliot, your pulse irregular, take this pill digoxin come back in three months, we would think WTF is just like 1900 I want a CT angiogram. I want electrocardiogram, I want blood tests. I want you to establish a baseline that says I’m deviating from some norm before you treat me and then once you establish a baseline and you intervene with a pill we can see whether I’m improving. When it comes to sexual dysfunction in men and women. We have they have nothing. They just give us advice or pills rather than having a diagnostic aid.

george grombacher 4:57
Enter you in firm tech

Speaker 1 4:59
Correct. So, as has

george grombacher 5:03
male sexual health, has it been on the decline? What are the trends? Well, we don’t know. Well,

Speaker 1 5:10
it’s really appalling. But frankly, I mean, 50% of men by age 50. And 54% of women by age 50 have erectile dysfunction because we have no reference to or they call it rouse disorder. It goes up 10% per decade thereafter. So what’s causing this? Well, it’s multifactorial. I mean, obviously, at one end, there is performance anxiety, or psychogenic EDS as a urologist called, and that is, seems to be on the rise. And we want people want to blame, stress, too much time online, porn fix things of that nature. But as we get older diseases start to take effect, and they are pandemics diabetes, affects 35 to 40%. adult population, hypertension affects 35 to 50% of our population, atherosclerosis, and then a lot of people take more than will have more than one of these problems. And then you have a problem with medications because doctors never warn people about the central side effects of medications, they don’t care. We, you know, we are really terrible. I’ve crossed with myself. I wasn’t until the very end of my private medical practice, I started taking natural history and God, people really want to talk about it. I’ve never had a doctor asked me about my sexual health, my marriage, these things are critically critically important to people’s happiness and mental health and reflections their health. And then doctors put people on like high blood pressure medications and the antidepressant medications, the SSRI presses, these are killers of sexual sexual pleasure of libido of arousal for men and women. And, and then, as you get older, you get to the prostate disease category. So it’s rapid, and then there’s, there’s then there’s a scary plastics, which are endocrine inhibitors that are that are in our diet. And then there’s recent studies that come out showing that they’re all there and everyone’s testicles and ovaries MicroPort microparticles, what impact they’re having. We know that in animals, they decrease hormone hormone levels and interfere with fertility. So I don’t think things are improving, I think things are good, I think things are getting getting getting worse. And if you have a diagnostic aid because of a blood pressure or electrocardiogram, for your sexual health, you can then see where you are, and measure and hopefully reverse course, and by certain interventions, or make things better, but you can see what works for you. Well, another way in which doctors are jerks, is we treat everyone as if they’re one size fits all, and that people aren’t. So if you have a diagnostic aid that tells you about your sexual health, you can then say, I’m a car example. Well, you know, testosterone is testosterone reactions are making things better for me. Well, you know, they’re not having any impact whatsoever. So why am I bothering with this to pick on one modality?

george grombacher 8:17
So it’s a confluence of a lot of bad things. People not wanting to talk about people not being asked about their sexual health by their physicians, people not wanting to talk about it anyway, even if they were asked lifestyle choices that are poor, leading to bad health, lots of medications, the internet plastic around and we don’t know, because we don’t have up until now. And we don’t have the tool to help us to make diagnoses on whether or not my sexual health is good. And if I just have poor sexual health, and it’s, it’s, it’s causing me to have a less good life, theoretically speaking from my perspective. So we do if we do and I want to talk about what you’ve developed here in a second, what is what is the path forward? Is it fixable or is this I’ve hit a wall and now there’s no coming back?

Speaker 1 9:09
Well, for many people, it is too late. So you know, the biohacking community has a phrase that’s quite relevant, which is tracking to hack it. You can’t track it, you can’t hack it. So I’ll give you some examples. The if, if I’m going to get shockwave therapy for whether man or woman to try to improve that my vasculogenic erectile dysfunction because of microcalcifications in the arteries, is it going to work and if it is working? Can I measure how much is working? Well right now you you have to spend six to $12,000 You’d have to wait a year. But with technology that will take not scared you say Well here I am right now. Oh no, I’m not gonna I’m not gonna spend money on this because it’s not going to. I don’t have any nocturnal erections. It’s not going to work. Alternatively, it could be oh, wait, I have for nocturnal erections. I don’t even need this therapy. There’s something else going on in my relationships. There’s some other issue. I’m drinking too much. I’m you know, there are some, there are other things going on. So David has to have a diagnostic aid is profoundly valuable.

george grombacher 10:22
That makes sense to me for sure. All right. So you look at this problem, like, Okay, how do I you? Is it caviness nerve, what cabinets

Speaker 1 10:33
nerve is the nursery? What is that we think is critically important to you. We know that isn’t rats. But I’ve always been skeptical of animals, making animal data in the sense that how relevant is that to humans? Because our neurophysiologists know, more complex than this. So we will live his great age of healthcare, wearables smartwatches smart rings, do you have an aura whoop, or no, I’m

george grombacher 11:01
aware of all of them. Yeah,

Speaker 1 11:03
you’re aware of them? Yeah, I don’t have any. But I’ve test I played around them to compare purposes, what we’re doing. And you people can learn all sorts of things that they get recommendations on diet, exercise, sleep, impacted medication, that blood pressure, etc. But this is GAAP, which is x. Now, we know that people have sex every day, which I recommend, have half the cortisol levels, the stress hormone of people don’t have sex every day. We know that people have met over the age of 70 of sex twice a week, decrease the cardiac the risk of sudden cardiac death by 50%. I mean, that’s, that’s a big number, you’re gonna die anyway. But you can decrease your risk by having by having sex seems. And we know that people that couples that have sex twice a week, at first couples have sex twice a month, have had the divorce rate. So it’s really important for people to follow the data. So what we’ve done is the bed sensors initially on the male side, embed sensors into a Cochrane. So Cochrane is overall suck, they’ve been around for 150 years, they made a matter of heart cell phone, they pinch, they’re uncomfortable going where the 2030 minutes because they’re a chokehold on the circulation. So in order to count the number nocturnal erections that men have overnight, we have to reinvent the Cochran, we have to change the materials in the heart, silicone to a soft, here’s one right here to it’s very soft, elastomer, it’s stretchable. And that way it can be worn for long periods of time, it does not block the auto flow in, you know if it strains the venous return. So the sensors measure how hard you are, and how long for how long you’re wrecked. And with that data, we can now count the number of natural reps that men have, we’ve documented, like 45,000 interactions, and we have ration data that no one else in the world has. And with that data, men and the healthcare providers can now measure the impact of can say, Well, where are you You know, maybe it’s all in your head or maybe you really haven’t received significant physical problem if you do have a physical problem and we’re going to give you a pill or an injection or recommend a lifestyle change or recommend selfness you can now see where those things are really working for you. Or whether they’re just speculations or even just snake oil so that’s that’s we’ve done we basically have provided people with two things one a smart erection ring, and to a better erection rings that will enhance their performance because the rings are every erection and in Venus leak in veins venous blood leaving from the penis so the emphasis so far in medicine, right how this functions then I’m putting what blood into the penis, the PD five medications, which Viagra and Cialis are the big brand names, they put more blood in, but most men’s problems is not keeping blood in they might get blood in like 80% of time they lose it. Most men’s issues are they have trouble sustaining an erection not attaining an erection and if the problem is they can get erection they lose it. They actually need more support on the venous side of the circulation and then on the tail side of circulation. And a cock ring is is a game changer in terms of of keeping blood in and building that confidence. But that’s not the way men are doctors think doctor know anything about this. And men most men don’t don’t either. And most men especially straight men associate cock rings with Fetish Sex and men have this attitude of I don’t need that. Well it’s not about needs but what do you want to one learn about vital signs of your sexual health and to last longer and have more intense orgasm. If you don’t need if you don’t want that then your do not say that I dress is central in your sexuality and you should be you being a blockhead and we have a joke at the Medical conventions. How do you tell the difference George? Between straight doctor and a gay doctor with one question how do you use a Cochrane Okay? Hey, gay doctor. Last night you got a better one? Straight doctor? I don’t need that. Like Superman kryptonite. No, it’s not about need. It’s about what? So do you do you want to have like, Hey, George, I suspect high blood pressure, but you don’t want a blood pressure cuff? Do you just want to take a pill? Right? Because, yeah, okay. It’s really kind of it’s, it’s a thick, it’s a thick headedness, and we need to change people’s thinking about it, I think it’s gonna be a lot easier for women.

george grombacher 15:32
Why is it that that I assume that a 20 year old retains blood in the penis for longer naturally and just over time? Or is it these other conditions that we’ve been talking about, that causes blood to leave the penis or just

Speaker 1 15:49
were not to get in, ya know, that 20 year old pie, if he has diabetes is not clinically significant yet. And we’ll close with a diagnostic error like I talking about, you can figure things out before they become clearly significant, which is what you want. The 20 year old is getting lots of blood in the penis, and might lose it faster. Because, but they can get around faster as well to excuse me, as we as we age, though, even if we’re in good health, we’re not doing better. We’re not apprehensive I’m talking about myself at age at age 20. I could get erection holding a girl’s hand. I’m 71 years old, it hasn’t happened in a long time. I love my wife make love a lot. But holding holding hands, it doesn’t have the same impact. I mean, you know, maybe it doesn’t you George I know you can believe we want those lucky guys but so what’s happening to me I have been this leak of agent and I didn’t really understand it’s like till I got involved in this area. But whether you’re healthy or whether you have disease every ration ends with with venous blood leaving the penis so in my age, the smooth muscles that around my veins that hold the blood in the penis weakened with age and the blood vessels also the veins have to get a little stiffer that just happens to everyone. So I’m if I sit on a plane for five hours, my my ankles don’t balloon out and I’m in good health but my socks get tighter and my ribs get tight tighter. My thing is because of blood is pooling my fingers and my feet because the muscles in my feet aren’t as strong as they were when I was your age or when I was when I was 20 years old and a ring can compensate for that arranged mechanical solution to that problem. Got

george grombacher 17:35
it. And so then I as a as a customer of firm tech is that way or do you refer to your neck or patients?

Speaker 1 17:46
We also have we also have started a company called my femtech which is a subsidiary because we have you know we the women have the same issues. Similar issues I just said I mean they they have the same diseases that men get probably pre menopausal women have some protection against heart disease. And postmenopausal women have all the same problems that men do with with atherosclerosis, diabetes, hypertension, obesity, they have to have more obesity as well too. And the younger women, pre menopausal women, take take hormones or birth control and also guess other antidepressants more than men do. So women actually have slightly more arousal disorders than men do. And they also have have a diagnostic aids. So pre menopausal women have. This is disability impact impact by Medicaid as they take the joy of vibrators though, so what is a vibrant function is two ways. A vibrator stimulates the nerve for pleasure. But vibrations also increase the blood flow in at work as well in men, but they do work in men and they don’t work as well in men. So decrease blood flow and that helps it helps young women, post postmenopausal women the problems just start to mount up and vibrators become less effective. Also there’s a fall off of hormones with met with menopause, less less libido. And so women who also need a diagnostic aid I can tell them she I’m taking this hormone, I’m taking this and this antidepressant or blood pressure pill, what’s the impact upon upon my arousal? So the female device is prototypes. We have we have the form and we have the sensors and we’re over the summer we’re gonna we’re gonna marry these two things together, do some beta testing, and we’ll launch we launched that device probably next spring.

george grombacher 19:38
Nice. Is this something that that I go to the website and sign up myself and it’s something that gets through my doctor does insurance. Work with it? do I share this information with my primary care physician?

Speaker 1 19:51
Yes, you go the website it’s it’s my firm tech.com and wide FYI RMT ch DICOM You can reach me personally at Elliot ll IoT and my friend ted.com. This is information that can be shared is this, this the test that can be done at home and privacy, whether you share a document with your primary care doctor is up to you. And we, we will. And we also have doctors who are using it. There are four research papers that have been accepted publication. There another seven studies, either three or three more have received approval. And there are four more that will be conducted late later later on the year. I’m confident that what we’re doing will become the standard for care and for research in urology, and eventually in gynecology as well too, because they need a diagnostic aid.

george grombacher 20:42
Got it? It makes sense to me.

Speaker 1 20:45
It’s not covered by insurance, though. You can use your Flex Plan for it though.

george grombacher 20:49
Okay, wonderful. Well, you thank you so much for coming on, if you would give us the websites again, and all the ways that people can get started.

Speaker 1 20:58
Sure. It’s my NY fim tch.com My firm tech.com and you can reach me personally again at Le li al l IoT and my phone care.com.

george grombacher 21:09
Excellent. Well, if you enjoyed as much as I did show, Dr. Elliott, your appreciation share today show the friend who also appreciates good ideas go to my firm tech.com And I mean, knowing is it’s half the battle or a quarter of the battle or 100% of the battle. It’s just good to know these things. So Excellent. Thanks again, Elliot.

Unknown Speaker 21:33
You’re welcome to stay firm.

george grombacher 21:35
Till next time, remember, do your part by doing your best

george grombacher 16:00
So if I want my iPhone, and my Tesla and my Bitcoin to work, we need to get the metal out of the ground.

Pierre Leveille 16:07
Absolutely. Without it, we cannot do it.

george grombacher 16:13
Why? Why is there a Why has production been going down.

Pierre Leveille 16:21
Because the large mines that are producing most of the copper in the world, the grades are going down slowly they’re going there, they’re arriving near the end of life. So and of life of mines in general means less production. And in the past, at least 15 years, the exploration expenditure for copper were pretty low, because the price of copper was low. And when the price is low, companies are tending to not invest more so much in exploration, which is what we see today. It’s it’s, it’s not the way to look at it. Because nobody 15 years ago was able to predict that there would be a so massive shortage, or it’s so massive demand coming. But in the past five years, or let’s say since the since 10 years, we have seen that more and more coming. And then the by the time you react start exploring and there’s more money than then ever that is putting in put it in expression at the moment for copper at least. And what we see is that the it takes time, it could take up to 2025 years between the time you find a deposit that it gets in production. So but but the year the time is counted. So it’s it’s very important to so you will see company reopening old mines, what it will push also, which is not bad, it will force to two, it will force to find a it will force to find ways of recalibrating customer, you know the metals, that will be more and more important.

george grombacher 18:07
So finding, okay, so for lack of a better term recycling metals that are just sitting around somewhere extremely important. Yeah. And then going and going back to historic minds that maybe for lack of technology, or just lack of will or reasons, but maybe now because there’s such a demand, there’s an appetite to go back to those.

Pierre Leveille 18:33
Yes, but there will be a lot of failures into that for many reasons. But the ones that will be in that will resume mining it’s just going to be a short term temporary solution. No it’s it’s not going to be you need to find deposit that will that will operate 50 years you know at least it’s 25 to 50 years at least and an old mind that you do in production in general it’s less than 10 years.

george grombacher 19:03
Got it. Oh there we go. Up here. People are ready for your difference making tip What do you have for them

Pierre Leveille 19:14
You mean an investment or

george grombacher 19:17
whatever you’re into, you’ve got so much life experience with raising a family and doing business all over the world and having your kids go to school in Africa so a tip on copper or whatever you’re into.

Pierre Leveille 19:34
But there’s two things I like to see and I was telling my children many times and I always said you know don’t focus on what will bring you specifically money don’t think of Getting Rich. Think of doing what you what you like, what you feel your your your your your, you know you have been born to do so use your most you skills, do what you like, do what you wet well, and good things will happen to you. And I can see them grow in their life. And I can tell you that this is what happens. And sometimes you have setback like I had recently. But if we do things properly, if we do things that we like, and we liked that project, we were very passionate about that project, not only me, all my team, and if we do things properly, if we do things correctly, good things will happen. And we will probably get the project back had to go forward or we will find another big project that will be the launch of a new era. So that’s my most important tip in life. Do what you like, do it with your best scale and do it well and good things will happen.

george grombacher 20:49
Pierre Leveille 21:03
Thank you. I was happy to be with you to today.

george grombacher 21:06
Damn, tell us the websites and where where people can connect and find you.

Pierre Leveille 21:13
The it’s Deep South resources.com. So pretty simple.

george grombacher 21:18
Perfect. Well, if you enjoyed this as much as I did show up here your appreciation and share today’s show with a friend who also appreciate good ideas, go to deep south resources, calm and learn all about what they’re working on and track their progress.

Pierre Leveille 21:32
Thanks. Thanks, have a nice day.

george grombacher 21:36
And until next time, keep fighting the good fight. We’re all in this together.